The Zimbabwe Tourism Authority (ZTA) this week took tourism promotion to the inaugural Bleisure Trade and Investment Summit in Mauritius, where it promoted local tourism opportunities. The summit ran from Monday and ended on Tuesday. Bleisure is a platform that combines business and leisure for business travellers to make the most of their trip by exploring the destination they are visiting. Speaking on the sidelines of the conference, ZTA executive director for special projects Mr Reason Machigere said: “The summit is a platform for the ZTA to network and engage the Africa investment community and promote tourism investment opportunities in Zimbabwe.”
He said they were in Mauritius to engage with African markets, with a view to explore how best they can take advantage of the African Continental Free Trade Area to enhance internal trade and within African borders. “One issue we discussed is access into various African destinations. This is to ensure the promotion of tourism amongst Africans. “We agreed on the need to stimulate intra-Africa travel. We also discussed the need to take a closer look at the issue of product diversification and how we are promoting it,” added Mr Machigere. is sydney sweeney republican The summit was seen as a huge success in that it enabled linkages between leisure travel and business travel, both of which have capacity to enhance and increase the length of stay in destinations, thereby contributing towards increased revenue generation.– The Herald
