By a Correspondent
Countries under Kavango Zambezi Transfrontier Conservation Area (KAZA-TFCA) – Zimbabwe, Namibia, Botswana and Zambia – have mobilised funds to mitigate the impact of Covid-19 on the tourism industry.
Environment and Tourism ministers representing the countries met in Katima Mulilo, Namibia on Thursday where Deputy Environment, Climate, Tourism and Hospitality Industry Minister Barbara Rwodzi represented Zimbabwe.
The ministry’s spokesperson, Norah Takaindisa, said:
“Member States remain committed to regionally-integrated approaches to supporting the recovery of the tourism sector and commit to diversification as a strategy for a resilient tourism industry in the KAZA TFCA,” she said.
“To this end the member states are advancing works on tourism branding and corporate identity, destination marketing activities, and establishment of the great KAZA birding route, which among other initiatives will help to better undertake the joint marketing of KAZA TFCA.”
Takaindisa said the country’s reaffirmed commitment to the KAZA vision of conservation and sustainable use of natural resources for the benefit of present and future generations.
“As KAZA, member states they will remain resolved to foster joint responsibilities in promoting sustainable management and use of natural resources,” she said.
“They will work to continue to identify opportunities and implement measures that enable local communities, as custodians, to legitimately benefit from these resources.”
